Resume

Data Analyst, ABN AMRO

April 2024 – ongoing, Amsterdam, The Netherlands

• Drive proactive engagement with stakeholders, serving as the key conduit for facilitating data utilization throughout the enterprise, while ensuring comprehensive end-to-end ownership of data elements to optimize their utilization and impact.

• Collaborate closely with Product Owners to effectively prioritize tasks, leveraging your insights and expertise to guide decision-making and ensure alignment with organizational goals and objectives.

• Lead cross-functional initiatives aimed at enhancing processes and systems on a global scale, leveraging data analytics to drive continuous improvement and innovation across business and IT functions.

• Utilize advanced data analytics techniques to uncover actionable insights, empowering stakeholders with the information needed to make informed decisions and drive strategic outcomes.

• Communicate findings and recommendations to stakeholders in a clear and concise manner, fostering understanding and driving alignment on key initiatives and priorities.

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Digital Marketing and Analytics Specialist, Expatica

April 2023 – March 2024, Haarlem, The Netherlands

• Conducted data analysis on campaign performance using SQL, resulting in a 20% increase in ad campaign efficiency.

• Executed data cleaning and transformation in Azure Data Studio to enhance data quality, contributing to an improvement in reliability of insights.

• Utilized Looker, Tableau for data visualization, creating dashboards that increased stakeholder engagement and led to more data-driven decision making.

• Conducted AB-testing to identify data patterns and insights, leading to a strategic optimization of ad campaign performance.

• Automated weekly and monthly reports, reducing reporting time by 40% to ensure quick delivery of clear and actionable insights to stakeholders.

• Collaborated with cross-functional teams to refine strategies, successfully implementing data-driven initiatives and achieving a 15% improvement in overall company revenue.

• Worked with first-party raw structured and unstructured data, utilizing Google Analytics for advanced data analysis.

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Digital Marketing Specialist, Gotzha

November 2021 – March 2023, Amsterdam, The Netherlands

• Conducted data analysis on campaign performance using SQL and Spreadsheets, resulting in a 20% increase in ad campaign efficiency.

• Utilized Looker, Tableau for data visualization, creating dashboards that increased stakeholder engagement and led to more data-driven decision making.

• Conducted AB-testing to identify patterns, trends and insights, optimizing campaign performance and delivering key performance indicators (KPIs).

• Automated weekly and monthly reports, to ensure quick delivery of clear and actionable insights to stakeholders.

• Collaborated with cross-functional teams to refine strategies, successfully implementing data-driven initiatives and achieving a 30% growth of team revenue.

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Senior Performance Marketing Expert, Liga Stavok

January 2020 – November 2021, Moscow, Russia

• Consolidated raw data from diverse sources, including databases, spreadsheets and Google Analytics

• Conducted data analysis in Excel and Spreadsheets, resulting in a better understanding of campaign performance.

• Utilized PowerBI, Looker for data visualization, connecting data sources, communicated analytical findings.

• Automated the generation of comprehensive monthly reports, reducing reporting time and ensuring timely delivery of actionable insights to management and stakeholders.

• Collaborated with cross-functional teams to refine strategies, successfully implementing data-driven initiatives.

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Client Service Specialist, Vk

July 2018 – January 2020, Moscow, Russia

• Developed comprehensive campaign strategies, leveraging data analysis that increased number of revenue-active clients by 13%

• Conducted data analysis to identify patterns, trends, and insights to drive engagement, conversions and revenue growth, collected data for performance evaluation.

• Researched clients, identifying opportunities through data insights for campaign optimization.

• Visualized analytical findings by connecting data sources in presentations for clients and stakeholders.

• Delivered presentations, showcasing the value of company products and services to clients based on data analysis.

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Digital Account Specialist, Havas

April 2016 – July 2018, Moscow, Russia

• Consolidated raw data from various sources: databases, spreadsheets and online platforms to analyze campaign data and provide valuable insights.

• Provided strategic consulting to clients, offering data-driven insights for effective digital strategies.

• Visualized analytical findings in Power Point.

• Delivered comprehensive reports to clients, communicating campaign performance and data-driven recommendations that increased number of revenue-active clients by 25% and overall revenue of the department by 30%.

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Media Specialist, BBDO

November 2014 – April 2016, Moscow, Russia

• Consolidated raw data from spreadsheets and online platforms to analyze campaign performance and provide insights to clients.

• Conducted pre-campaign and post-campaign reporting and analysis to ensure data accuracy for campaign optimization.

• Gathered data-driven insights to develop tactical and strategic campaign plans for clients.

• Trained the team of 2 junior managers and by that helped to grow client group performance by 41%.

 

Junior Digital Media Planner, Dentsu

November 2013 – November 2014, Moscow, Russia

• Consolidated raw data from spreadsheets and online platforms, collecting data for performance measurement.

• Cleaned and preprocessed data to ensure accuracy and consistency.

• Conducted pre-campaign and post-campaign reporting and analysis in Excel.

• Leveraged statistical systems Google Analytics to analyze campaign performance.

• Participated in a creation of 5 strategic offers for clients that increased the revenue of a company by 35%